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BENEFITING FROM THE MESSY ECOMMERCE ECOSYSTEM

We all know that ecommerce is booming especially during the pandemic. Can you
think of a few common ecommerce names in Singapore? Shopee, Lazada, Amazon,
Redmart, Shopify and many more… By just naming it, the list is getting long and seems to be uncountable. Confusing, isn’t it?

So, how can enterprises get out of this messy ecommerce and reaping the benefits? Majority of the enterprises are already using an Enterprise Resource Planning (ERP) or
any other accounting systems backend to run their daily operations. Is the existing system obsolete? No. Enterprises still need their finance, distribution & trading and other modules to function. However, these existing systems do not “talk” with the ecommerce. Instead of benefiting from, it seems to “drain” the enterprises’ resources and limiting the growth.

Pains and challenges that enterprises are facing with ecommerce:

a)    We must key in all the orders of the various platforms into our ERP backend manually and it is extremely time consuming and prone to error.

b)    During super sales events, we just simply cannot catch up with our orders processing. It is not linked with our ERP backend, and we must process it manually.

c)    Our warehouse often packs the item wrongly and wrong items was sent out.
Customers complain or return is very common.

d)    Our stocks are running out, but orders are still coming in. We need to get our customer service officers to call up customers to inform them of the possible delay and customers are cancelling their orders.

e)    Our product’s pricing, quantity and description online are different with our inventory. It is difficult to maintain the consistency.

f)     Our ecommerce orders are mainly low value but high-volume. However, customers expectation remains high, and they are complaining that our status updates are slow.

g)    These platforms charge high commission/ transaction fees and are eroding our profitability.


Possible solutions for the enterprises to ponder over:

1)    Limit the platforms sales to the major ones. Not ideal as it may reduce your orders significantly.

2)    Extract all the orders from all the platforms into an excel and manually upload into your existing ERP backend. This is a cost-effective solution, but you will lose the rest of the automation and real-time synchronisation between orders, product listing such as pricing, promotion and description, order status update, return and importantly, customers’ details.

3)    Setup your own e-shop. It is important especially for enterprises who are keen to build a long-term branding and image. However, remember to choose one e-shop that does not charge you an arm and a leg when your transaction volume increases exponentially and importantly, one that allows full seamless integration with your ERP backend.

4)    To replace your legacy backend to a modern ERP system that comes with real-time integration with the major ecommerce platforms in the market. Furthermore, this new backend should also provide RESTful API that allows you to connect to other 3rdparty system such as other future ecommerce platforms.

In conclusion, it makes sense to implement both (3) and (4) concurrently to
maximise your ROI (Return on Investment) for a full automation to increase your productivity and capacity to meet the demand.


Multiable is a market leader in the modernised business applications. With its' M18 platform (unified data - single source of truth), the highly configurable platform covers all your business needs for an ERP (finance, trading/ distribution, manufacturing, WMS, project), CRM, POS, F&B, eCommerce, communicators & workflow RPA.
Do you know that government is supporting your new business applications (up to 70% of the project cost) such as ERP under the EDG grant? What are you still waiting? Act now to boost your productivity and raise your profitability!

For more information, please contact Tel: (65) 6537 8749
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